Kiana Cova
Amsterdam
Summary
Dynamic marketing leader with a global perspective shaped by experiences in Curaçao, Miami, London, and Amsterdam. Fluent in four languages, with a proven track record of driving brand relevance through strategic marketing, cultural engagement, and experiential activations. Expertise in luxury branding, hospitality, and lifestyle marketing, with a deep passion for integrating music, art, and fashion into brand storytelling. Adept at leading cross-functional teams, managing high-impact partnerships, and executing large-scale events that foster deep consumer connections. Seeking to bring my expertise in cultural marketing, influencer collaborations, and strategic brand development to a role that shapes global brand narratives and experiences.
Overview
12
12
years of professional experience
Work History
Marketing Director & Partner
Mondi Restaurants
10.2021 - Current
- Built and launched the brand from scratch, resulting in 3 new locations in 4 years, while managing internal and external marketing campaigns to boost awareness and generate leads.
- Curated experiential campaigns fusing Caribbean heritage with modern dining trends, amplifying brand authenticity.
- Developed strategic influencer partnerships, securing high-profile guests and media coverage.
- Directed large-scale brand activations, including exclusive dining events and music-infused experiences, enhancing brand affinity.
- Managed cross-functional collaboration between marketing, PR, and digital teams to ensure cohesive brand storytelling.
Head of Marketing
The College Hotel
02.2020 - 06.2023
- Spearheaded the development and execution of comprehensive social media strategies for luxury brands, increasing brand awareness, engagement, and conversion across multiple platforms (Instagram, TikTok, YouTube).
- Led the integration of social media into broader marketing campaigns, enhancing both online and offline guest experiences.
- Expanded influencer and media partnerships, elevating brand recognition within the luxury hospitality sector and increasing guest engagement through high-impact content, storytelling, and experiential campaigns.
Creative Director
HYP3 SNEAKERS
11.2021 - 07.2022
- Transformed HYP3 into a cultural destination for sneaker enthusiasts, curating high-profile collaborations and experiential retail campaigns.
- Developed brand campaigns that merged fashion, music, and street culture to establish HYP3 as a lifestyle brand.
- Managed digital content strategy, leveraging social media and influencer partnerships to engage audiences.
- Produced in-store events and limited-release drops, enhancing community engagement and brand loyalty.
International Sales Executive
Freeport Jewelers Curaçao
07.2019 - 12.2019
- Represented prestigious luxury brands such as Bulgari, IWC, Hublot, and Chopard, driving international sales in high-end markets like London and Amsterdam.
- Surpassed sales targets within the first two months, demonstrating a strong ability to build relationships and close high-value deals with elite clientele.
- Developed and maintained strong relationships with key stakeholders and clients, ensuring continued brand loyalty and repeat business across international markets.
Marketing & Brand Director
Celesto
09.2018 - 10.2021
- Created and led the development of all marketing, branding, and sales strategies, elevating Celesto to a high-end streetwear label through innovative campaigns and premium brand identity.
- Orchestrated the largest independent fashion show outside of Amsterdam Fashion Week (Celeshow) in December 2019, attracting 650+ fashion, media, and music industry leaders through personal PR connections.
- Developed and executed luxury brand campaigns that resonated with affluent clients, enhancing brand loyalty and driving long-term customer retention.
Marketing Manager
ARMA
08.2017 - 04.2018
- Helped re-vamp the brand’s social media, website, and overall brand feel, enhancing its luxury appeal and online presence.
- Led the development and execution of targeted marketing campaigns, boosting customer engagement and driving sales growth.
Event Manager
W36 Club & Restaurant
11.2015 - 10.2016
- Oversaw preparation and management of event budgets to deliver at or below projected costs for events, including those featuring world-renowned DJ Duo Sunnery James & Ryan Marciano.
- Generated sales and maximized revenue through strategic networking, lead generation, and creative cold-calling tactics to expand the venue's clientele and event bookings.
Various Functions in Sales & Retail
The Front Row, Cocoon
02.2013 - 01.2014
Marketing Intern
UNGA (Hong Liem: +31622458598)
01.2016 - 01.2017
- Supported Head of Marketing with daily operational functions.
Marketing & Brand Director
Celesto (Mick Van Rooijen +31622570826)
05.2018 - 10.2021
- Created, directed and overlooked all marketing, branding, and sales strategies. Notable partnerships with: Justin Kluivert, Julian Jordan and Videoland.
- Executed the largest independent fashion show outside of Amsterdam Fashion Week (Celeshow) in December 2019 with 650+ well known executives in fashion, media and music sourced through my personal PR list.
- Managed all contracts and contact with retailers. Supervised customer service and acted as all around director of a team of nine.
- Developed and executed a premium brand identity, positioning Celesto as a high-end streetwear label in a competitive market.
- Spearheaded innovative marketing campaigns, blending fashion, culture, and digital storytelling to drive brand awareness and sales.
Cova Consultancy
Kiana Neuman
11.2019 - 03.2021
- Artist management, luxury concierge services, social media management, PR services & brand consultancy
Education
Master In Luxury Brand Management -
Regent's University London
Greater London, England2020
Bachelor Of Business Administration -
Nyenrode New Business School
Amsterdam, NL2018
Bachelor of Arts - International Business
University Of Westminster
London, England2018
International Baccalaureate -
International School Of Curaçao
Willemstad, Curaçao2014
Skills
Cultural Trend Analysis
Experiential Marketing & Brand Activations
Influencer & Community Partnerships
Digital & Social Media Strategy
Cross-Industry Collaborations (Fashion, Music, Hospitality)
Large-Scale Event Production & Sponsorships
Budget & Team Leadership
Residencies
Willemstad, Curaçao | 1995-1999
Amsterdam, Netherlands | 1999-2003
Miami, Florida | 2003-2008
Amsterdam, Netherlands | 2008-2011
Willemstad, Curaçao | 2011-2014
Amsterdam, Netherlands | 2014-2018
London, England | 2018-2019
Amsterdam, Netherlands | 2019 - present
LANGUAGES
- English
- Spanish
- Dutch
- Papiamentu
Timeline
Creative Director
HYP3 SNEAKERS
11.2021 - 07.2022
Marketing Director & Partner
Mondi Restaurants
10.2021 - Current
Head of Marketing
The College Hotel
02.2020 - 06.2023
Cova Consultancy
Kiana Neuman
11.2019 - 03.2021
International Sales Executive
Freeport Jewelers Curaçao
07.2019 - 12.2019
Marketing & Brand Director
Celesto
09.2018 - 10.2021
Marketing & Brand Director
Celesto (Mick Van Rooijen +31622570826)
05.2018 - 10.2021
Marketing Manager
ARMA
08.2017 - 04.2018
Marketing Intern
UNGA (Hong Liem: +31622458598)
01.2016 - 01.2017
Event Manager
W36 Club & Restaurant
11.2015 - 10.2016
Various Functions in Sales & Retail
The Front Row, Cocoon
02.2013 - 01.2014
Master In Luxury Brand Management -
Regent's University London
Bachelor Of Business Administration -
Nyenrode New Business School
Bachelor of Arts - International Business
University Of Westminster
International Baccalaureate -
International School Of Curaçao
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