FRANCISCO OJEDA

• Define the strategy for the first 3 years of operation
• Responsible for inbound marketing strategy
• Elaborate and deploy the branding strategy for all rental equipment

• Responsible for the financial and regular operation of the sport foundation
• Define the strategist and growth actions to grow in the skating sport and specialties

• Define the strategy for the first 3 years of operation
• Responsible for sales and profitable growth
• Develop from ground cero the commercial area, structure, logistics, process, digital marketing deployment, being responsible at the same time for the overall result while the dealership is set
• Elaborate and define the strategic deployment of the marketing plan
• General Liability of 4 M USD budget (Parts, Service, Machines, Generators)

• Define and improve the services and product line portfolio according with market needs and opportunities, price strategy, marketing deployment and value proposal across all line products either for Construction, Energy&Transportation segments with the objective to achieve sustainable growth with sales and incremental market share participation, gross profit and high customer satisfaction
• Liability of 75 M USD budget for spare parts.

• Restructuring the after-sales service and spare parts division for all infrastructure business lines
• (Volvo Construction Equipment VCE, Volvo Penta, Volvo Buses, SDLG, Wacker Neuson, Chicago Pneumatic)
• Project management and improvement leader at Prodeco mine (La Loma, Cesar), for VCE fleet with 47 people attending 21 units in full service contract
• Management and leadership of more than 180 employees among after-sales consultants, project managers, technical trainers, guaranty team, training, spare parts sales force, service satisfaction leaders, workshop managers and technical support staff in general.

• General responsible for sales and after-sales process for the Volvo Penta line (marine and industrial engines)
• Lead and manage the strategic brand growth and development
• Articulate the logistics, marketing, financial processes, technical support, commercial, administrative and control for the new business line

• Aftermarket leader in the center zone in Colombia
• Strengthen the customer loyalty through strategies that ensure a long term after-sales service, leading the initial technical support, needs identification and provide an overall service proposal that achieves future sales of machinery, services and spare parts, creating positive service experiences
• Supports the strategic management of spare parts and service solutions in center region

• International spare parts purchase leader in(USA, Brazil, Canada, Sweden and Belgium) of VCE (Volvo Construction Equipment), Bobcat and Wacker
• Analysis of the state of inventories and restocking
• Planning and monitoring the international orders

• Formulate, plan and execute marketing strategies aimed to promoted the Latin American Concert through the Latin American embassies.

• Get embassies sponsorships.

• Responsible for logistic sourcing along the events and coordinate 10 people staff.